More Than A Bike
We were tasked with educating prospects that Peloton is more than a bike. Rather than take the typical approach, we used one Members' social post to create a call and response ads that also called us out on not marketing that Peloton is more than a bike. This put a spotlight on the brand's unique and varied disciplines, but also showed that the brand doesn't take itself too seriously.
+567%
higher than click-thru benchmarks
Mobile geofencing extended the reach, targeting high value customers passing near their nine walls across Manhattan and Brooklyn. The extension continued the conversation from out-of-home to new heights, with a staggering 372,937 added digital impressions.
The geofencing click-through rate averaged at 0.53%, +567% higher than the industry average for the Fitness vertical.
